Benefits of Using Magento 2 for Your eCommerce Store

 If you are looking to start up an online store, you might have noticed that Magento is among the most popular eCommerce solutions available. We will take a look at its features and the advantages of using Magento 2, and why it is used by thousands of eCommerce store owners around the world.

Magento is an open-source eCommerce platform and the most popular eCommerce solution in the world. With a global network of more than 315,000 developers, Magento is used by more than 250,000 merchants and facilitates more than $155 billion in gross annual merchandise volume.

The main goal with the release of Magento 2 is to improve user experience compared to Magento 1; Magento 2 offers plenty of advanced features to allow large enterprises to deliver a high-quality shopping experience to their customers. Magento 2 is faster to load, easier to use, and offers better security features and is highly customisable.

With thousands of developers across the globe, the platform has been extensively tested and improved over the years, with a host of extensions to add a wide range of functions.

But these are just some of the impressive features that Magento has to offer. Let’s take a closer look at 10 of the best benefits of Magento 2 as your eCommerce solution for selling online.

1. IMPROVED PERFORMANCE AND SCALABILITY

Magento 2 offers improved performance compared to Magento 1 and has an advanced indexer to speed up query performance. The indexer works to update data regularly, including catalogue data, users, prices and store, to improve the overall speed of your online store.

2. CUSTOMER PERSUASION

Another great benefit of Magento 2 is that it makes provision for various upsells and cross-sells to enhance the user shopping experience and increasing order value potential. You can make use of upsell and cross-sell features, stock availability and price countdowns, and free gifts and coupons.

3. A VERY POWERFUL PLATFORM

Need a massive store with over 500,000 products? No problem. Magento 2 is powerful enough to handle all your eCommerce needs, including the ability to process a large sum of orders simultaneously, effectively handle a large inventory, and offering all the major payment gateways. The new platform is so powerful that it can process 39% more orders per hour compared to Magento 1 and loads up to 50% faster too.

4. MAGENTO 2 IS MOBILERIENDL

With more and more shoppers shopping on their mobile devices and the fact that around 62% of smartphone users have made an online purchase using their mobile device, companies need to ensure that their online stores are easily accessible for mobile users.